I was given an off-the-cuff task to produce a design for The FA and Wembley Stadium to pitch for their new 'standard' of hospitality box. Wembley's original and (at the time) current standard for their boxes was very plain, boring and outdated. Neither organization had seen a design that really brought together all elements of what wanted and/or needed. They needed something that fit in with other newly refurbished bars and high-end hospitality areas of the stadium. Whenever a tenant would vacate their occupancy of a box, it will now be converted to this
The thinking behind this design was to echo the look and feel of these other areas whilst giving the boxes their own identity.
This gave the chance to really flex and create a number of dressing items as well as test out the HQME in Unreal, as well as producing some stills that captured the effort and detail we had gone in to. I really felt I had found the balance I had been looking for in my skills from this project onwards, and really help to set the standard of my future work.
Exstatic to be the winning design and a great collaboration with my team.
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